ADULT SWIM: NEON JOE LAUNCH

TYPE

TV Series Premiere Event

Involvement

Creative, Event Production + Management

Location

Brooklyn, New York

Ambition

Celebrate the Season 2 launch of Neon Joe Werewolf Hunter with a fan event.

Action

Took over the Bell House in Brooklyn with a show-themed event, featuring a sneak peek screening of the first two episodes, a Q&A with director John Lee and star Jon Glaser, giveaways, surprises, and a special music performance by Neon Joe and the He-Yumps!

Impact

An evening bringing to life the ethos of Neon Joe through design elements, programming and subtle nods to the show content in a fun-filled environment for 300 super fans, including a model of the show’s Oahu Joe’s bar, a performance by the lead character, and the world’s tiniest sip cup toast.