BAI X BILLBOARD: THE UNCOMPROMISE

TYPE

Touring Activation

Involvement

Creative + Design, Fabrication, Tour Production + Management

Location

National

Ambition

Design a dynamic, Instagrammable activation for summer music festivals (Chicago’s Lollapalooza & Denver’s Grandoozy) that celebrates the brand message of “Uncompromise” during moments of potential compromise while driving product trials of Bai.

Action

Aligned with Bai’s low, five-calorie count products, we created a five-pronged interactive activation with each experience reflecting a “This AND That” approach.  Inspired by the inviting nature of the carousel, the circular build optimized engagement and accessibility across all zones which included a cryo cannon photo booth delivering a cold blast to hot festival attendees, a levitation wall, a branded see-saw, a lifesize selfie kaleidoscope, and custom-made Bai popsicles across three product SKUs.

Impact

With thousands of visitors in attendance, we generated multiple pieces of content across activation zones while also acting as a conduit for product sampling.  26k consumers were sampled throughout and the cryo cannon photo booth alone captured 150K+ social media impressions and captured email/SMS data for over 1500+ attendees.