BUZZFEED: UNSOLVED LAUNCH EVENT

TYPE

Online Series Launch Event

Involvement

Creative + Design, Programming, Event Production + Management

Location

New York, New York

Ambition

Design and build an immersive, multi-experience launch event for influencers and clients with each activation highlighting episode topics from the new season of Unsolved, one of YouTube’s most watched shows in the world and a franchise that spans over 200M+ views.

Action

We created a multi-room, interactive funhouse engaging guests in multiple experiences such as being abducted by aliens, plunging themselves in a waterfall of blood, and creating a ghostly apparition of themselves.  These multi-sensory activations relied heavily on custom created video, audio, and lighting components working in unison and designed by CRONY.  The event was accented by frightening immersive theater performances, psychic readings, and an opportunity to mix and mingle with the show’s talent.

Impact

An engaging environment that delivered the perfect combination of scary moments and smiles via a slew of Instagrammable moments and press coverage from AdWeek.