JOHNNIE WALKER: VR EXPERIENCE

TYPE

VR Influencer Experience

Involvement

VR, Location Scouting, Event Production + Management

Location

National

Ambition

Introduce Diageo / Johnny Walker’s VR experience “Decisions”, exposing the horrific consequences driving drunk can cause to government policy-makers and media influencers through a new medium of storytelling for PSAs.

Action

We brought the “Decisions” 4D VR experience to SXSW 2017 and Social Media Week (SMW). Strategically placing the screening booth on the Government/Policy Track of the Austin festival and the main lobby of SMW in LA, we targeted select policymakers, municipality, media professionals and non profit influencers. Experience-goers were polled before and after viewing the film in order to track the impact of the story and determined how it changed their minds.

Impact

In-depth engagement of 400+ influencers over the course of 3 activation days and thrilling interest from non-profit and government organizations to bring the VR PSA to their constituencies!