LAY’S X BUZZFEED: TASTE OF AMERICA TOUR

TYPE

National Food Truck Tour

Involvement

Creative + Design, Fabrication, Tour Production + Management

Location

National

Ambition

Activate the Tasty x Lay’s Taste of America partnership and present the brand’s newest chip flavors across multiple US markets through localized experiences highlighting the key flavors.

Action

Designed a touring food truck and a customized pop-up Tasty kitchen hitting three markets (Chicago, New Harbor, Morgan City) in order to drive product sampling of local Lay’s flavors.  At each tour stop a local chef developed custom dishes integrating Lay’s flavors for guests to try while games, activities, Pandora presented DJs and a touring Tasty photo booth rounded out the Instagrammable experience.

Impact

Over 10,000 consumers sampled across markets amplified by content spins offs via BuzzFeed’s Bring Me and Tasty properties, including 700+ social media posts generated by the Tasty photo booth.