MACY’S: GOODFUL LAUNCH
Creative + Design, Fabrication, Production + Management
New York, New York
Launch BuzzFeed’s Goodful and Macy’s home goods collaboration through a high-impact, in-store launch event at Macy’s New York Flagship.
We turned a portion of Macy’s Herald Square store into a wellness oasis presenting the portfolio of products. Shoppers were invited to experience a guided, 3-minute meditation and take home tips for how they can continue their practice. An aromatherapy station offered consultation on aroma formulations and mixtures. Guests were also invited to create their own tea blends, receive on-the-spot mindfulness horoscopes, and breathe in fresh air through a pure air demo, all while interacting with and learning about Goodful.
The launch helped raise awareness for Goodful, and through branded-content shot onsite, BuzzFeed distributed the launch across their O&O channels.