MODA OPERANDI X JUST DON: TRUNK SHOW LAUNCH

TYPE

Branded Content

Involvement

Creative + Design, Content Production, Post-Production

Location

Global

Ambition

Usher in the official launch of Moda Operandi’s Men’s site via an enhanced digital trunk show model.

Action

We developed a multi-faceted content ecosystem, consisting of a fashion film, a fashion lookbook, snackable micro-documentaries, behind-the-scenes footage, and custom GIPHY content (GIFs + Stickers) to help launch Don C’s exclusive collaboration with Moda Operandi.

Impact

Having driven 30M press impressions across outlets like Hypebeast, Highsnobiety and The Cut, our digital experience increased traffic to Moda Operandi’s site by 98% with 35% alone coming from our M’O x Just Don social media content.  83% of those coming to the site were new customers with a heavy sneakerhead attribution of +400%. Proof that good content drives business forward.