NBCUNIVERSAL: CANNES LIONS ‘18 POP-UP

TYPE

Pop-Up Space

Involvement

Creative + Design, Fabrication, Construction + Production

Location

Cannes, France

Ambition

Design and build the 2018 Cannes Lions Headquarters for NBCUniversal, where executives held high level meetings and CNBC shot live content throughout the entire week of the festival.

Action

Created a bright, welcoming and sophisticated space overlooking the Golfe de la Napoule.  The environment consisted of a welcome landing, a central gathering space to host guests, two conference rooms for focused group breakouts, and a large outdoor terrace for hosting networking sessions and production of live CNBC segments.

Impact

The beach cabana’s design provided a high-end, relaxing environment that aided in showcasing new brand assets post-NBCU Upfront, guiding higher level conversations for greater partnership opportunities down the road.