REEBOK CLASSIC: 3:AM LAUNCH

TYPE

Launch Event

Involvement

Event Production + Management, Content Creation

Location

New York, New York

Ambition

Connect with the creatives across US cities via Reebok Classic & Footlocker’s latest content and event series.

Action

Produced the launch of the brands 3:AM campaign in New York City for 150 hand selected influencers and editors, revealing the limited edition sneaker by visual artist Trevor “Trouble” Andrew (aka. Gucci Ghost) for the very first time. Trouble Andrew’s art work took over the entire gallery-styled room, while guests were treated to an intimate performance by Hip Hop legends Cam’ron.

Impact

The limited 1st edition of the sneaker sold out hours after it’s presentation at the event while features on Billboard, Okayplayer, Uproxx, AdWeek and Freshness Mag boosted the campaign story further.