REEBOK CLASSIC: GUCCI MANE + CAM’RON

TYPE

In-Store Influencer + Fan Event Series

Involvement

Creative, Design, Event Production + Management, Content Creation

Location

New York, New York

Ambition

Bring Reebok Classics’ exciting partnerships with Gucci Mane and Cam’ron to life in a retail environment while amplifying with digital extensions via custom video content.

Action

We launched the two-part series with the release of Gucci Mane’s Workout Plus campaign followed up by Cam’ron’s DMX 10 sneaker at Reebok’s Union Square Flagship store.  Each event gave influencers and fans the rare chance to meet their icons while DJ performances, sneaker customization stations, a photo booth custom-built out of shoe boxes and limited edition swag bags engaged guests and encouraged onsite purchases. Intimate artist conversations and product-centric event recaps ran digitally across Highsnobiety’s site and socials.

Impact

1MM+ views of video content across social media platforms, 1,000+ fans lining up around the block to attend both events, 100+ influencers from the fashion & music world in attendance, sales lift, and press coverage from BET, Respect Magazine and XXL created hype around Reebok Classic.