TRESEMME: FASHION WEEK POP-UP

TYPE

Pop-Up

Involvement

Creative + Design, Fabrication

Location

New York, New York

Ambition

Design TRESemme’s New York Fashion Week Pop-up at the Lincoln Center.

Action

Inspired by strands of hair, a simple form of repeating slats created a bold and glamorous pop-up.  A monochromatic palette turned the space into a canvas for the event. The color of the products, people and surroundings activated the booth with both color and life. The tunnel staircase created a path in and out of the salon giving guests the sensation of walking down the runway after their blow-out.

Impact

The booth’s minimalist design provided a chic and intriguing event space that aided in showcasing the brand and the product in a new and exciting way.