TRUE[X]: IMMERSIVE THEATRE

TYPE

Immersive B2B Event

Involvement

Creative, Talent Curation & Booking, Event Production + Management

Location

New York, New York

Ambition

Revamp FOX owned ad-tech company True[X]’s traditional client acquisition events to entertain current and potential clients in a truly captivating way.

Action

Create a four hour immersive theatre experience, luring 100 guests into the magical, steam-punk world of ‘Alice in Wonderland’. Filled with many one-on-one mini interactions by our mysterious characters (official cast members of ‘Queen of the Night’) with the audience, dance performances and monologues, the night personalized each guest’s journey and surprised them along the way as they enjoyed custom ‘Down the Rabbit Hole’ themed food and drinks.

Impact

Wowed attendees with a truly unique B2B event that blurred the lines of theatre, dance, cocktails and food - all in order to elevate the True[X] brand to its clients and encourage guests to meet new peers!