VARIANCE: INSTANT CLASSIC

TYPE

Music & Nightlife

Involvement

Programming, Creative + Design, Promotion

Location

Brooklyn, New York

Ambition

Bring a unique format, merging a live disco band with featured DJ’s to Brooklyn.

Action

Conceptualized and programmed Instant Classic, a monthly music series at Brooklyn’s popular Freehold that blends live music and DJ's, creating a special opportunity to see some of the most exciting producers and musicians playing in a live band with a funky disco twist.  Every month our house band featuring members of St. Lucia, Midnight Magic, The Knocks and special guests such as Moonboots and Spencer Ludwig brought the house down with their unique performance while some of NYC’s best local DJs (Jacques Renault, Justin Miller, JPatt, etc.) opened and closed out the night.  

Impact

After a successful year one run with 300+ guests per night, the series continues in 2019. Stay tuned for more memorable nights to come!