VARIANCE: MUSIC + ART FESTIVAL ‘16 & ‘17

TYPE

Music & Art Festival

Involvement

Creative + Design, Fabrication, Talent Curation + Booking, Event Production + Management, Promotion, Content Creation

Location

Brooklyn, New York

Ambition

To build a creative platform that is diverse, eclectic, and cross- cultural, bringing together the best in music, art, food, and sustainable technologies.

Action

Launched Variance Music & Arts Festival, as annual event in a lush green space in the midst of industrial Brooklyn. Both years we collaborate with visual artists, curated an eclectic music line-up (acts included Junior Boys, Jessy Lanza, Juan MacLean, Yaeji, Roy Davis Jr + more), power the entire festival on solar, and top it off with activities such as a Mixmag pop-up record shop, yoga lessons, and much more.

Impact

1,600+ attendees, 93k+ social media content reach across all platforms, 200k+ views of live content (via own properties & Billboard social media) and 2.5M+ media impressions via features in Brooklyn Vegan, Resident Advisor, Mixmag, Village Voice, Billboard and most important: two perfect summer days with more to come!