VARIANCE x AMP.AMSTERDAM: SXSW ‘17

TYPE

Nightlife Event Series

Involvement

Creative + Design, Talent Curation + Booking, Event Production

Location

National

Ambition

Align our partner Amp.Amsterdam, a leading music licensing company based in Holland, with the ethos of Variance Festival, SXSW 2017 and the NYC nightlife/music scene.

Action

Conceived and executed a dual city, late night event concept centered around the best NYC has to offer. The official SXSW closing showcase "New York House Party" in Austin, TX and a New York pre-event featured staples of the scene such as The Juan MacLean (DFA Records), Mister Saturday Night, Jacques Renault (Let's Play House) and high profile partners such as Red Light Radio and Dekmantel.

Impact

Coined by THUMP/VICE as one of the best SXSW 2017 parties, the two at-capacity events with over 800+ attendees were highly popular and struck a chord with the scene, bringing together influential attendees ranging from Boiler Room to Mixmag and more.