VAYNERX: CANNES LIONS POP-UP

TYPE

Launch Events

Involvement

Creative, Programming, Event Production + Management

Location

Cannes, France

Ambition

Launch Vayner Media’s newest division, VaynerX (VaynerExperience), at the prestigious Cannes Lions Global Festival of Creativity in France.

Action

Designed and produced the VaynerX experience, a high-end and modern event environment with a tropical touch, on a luxury yacht in the port of Cannes. Throughout four days of ongoing programming featuring high profile executives from The Female Quotient, iHeartMedia, Group Nine, and Splash, among others, the yacht also hosted an official CMO Accelerator Programme dinner in partnership with the Lions as well as an intimate late night party with global star DJ/producer Black Coffee.

Impact

An attention grabbing activation with a drastically different design approach in the midst of the hustle and bustle of the Lions. High profile guests and speakers among the 800+ attendees throughout the four days of events included  Russell Simmons, Shelley Zalis, B. Bonin Bough, and Alexi Ohanian, among others.